How to add your logo

Your logo is a key part of your brand. Adding it to your site can help instill confidence in your visitors and reinforce your brand.

On your WordPress site, you can add your logo once and use it in multiple places on your site using the logo block.


  1. Navigate to the site editor
  2. Locate and click on the logo block
  3. Upload your logo
  4. Save changes!

Step 1: Navigate to the site editor

The site editor is where you can manage the header and footer and other page templates.

To navigate to the site editor, hover over the Appearance menu item on the left side navigation bar. Then select Editor.

Site editor menu item

Step 2: Locate and click on the logo block

In the header area (the top part of the page), locate the logo block. It is typically in the upper-right corner and looks like this:

Logo block

You’ll know that you found the correct block because when you click on it, it will show the upload icon and say Add a site logo when you hover over it.

Add a site logo

If you are having trouble finding or clicking on the logo block, you can click on the list view button in the top toolbar

List view button

Then navigate to the logo block in the menu

Site Logo block in list view

Once you have selected the logo block, you can click on the Upload logo button.

Upload logo button

Once you click on the Upload logo button you can either drag and drop the logo to the screen or click the Select files button.

Select files

Then, ensure your logo is selected and click the Select button in the bottom right corner.

Select logo

You should now see your logo on the page template.

Logo on page template

If you need to, you can always repeat the above process to change the logo by clicking on the logo and clicking on the replace button.

Replace logo button

Step 4: Save changes!

Finally, don’t forget to save your changes by clicking the Save button in the upper right corner of the page.

Save button

Then confirm your save changes.

Confirm save changes

You will now see your logo on the home page of your site and any other page that has a header.

Other resources

If you don’t have a logo, there are several free logo makers available. For example, the Adobe Express Logo Maker and the Looka Logo Maker.

For more information about the logo block, see this article on the WordPress support pages.